Lions Go Digital: The Internet's Transformative Potential In Africa
von McKinsey Global Institute, James Manyika, Armando Cabral, Lohini Moodley, Safroadu Yeboah-Amankwah, Suraj Moraje, Michael Chui, Jerry Anthonyrajah & Acha Leke
- Veröffentlichungsdatum: 2013-11-20
- Genre: Wirtschaft
Beschreibung
This report examines the progress and potential of the Internet in 14 economies that together make up 90 percent of Africa's iGDP -- a concept developed by McKinsey to measure the Internet's contribution to the economy as a share of total GDP.
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