Successful Product Management

This book provides all readers who want to actively market their products with an indispensable and proven working aid. The author shows how product managers can deal with the increasingly complex tasks and requirements. Because the success of a product is decided by the buyers - and the responsible product manager. The product manager is fighting on several fronts: He has to introduce and support more and more products in less and less time with decreasing budgets. At the same time, he must coordinate a plethora of requirements from internal departments. With "Successful Product Management", Klaus J. Aumayr provides the complete tools to master these complex tasks with confidence. Case studies, charts and checklists facilitate the transfer into practice.

The content
Product management: Positioning, Core competencies and organization integration
Product marketing: Structures, Success factor and practical tools
Process-oriented product management:work process, process-oriented marketing and innovation management

The author
Klaus J. Aumayr is Managing Director of the management consultancy MSG, Management Systems St. Gallen. As a specialist in product management and key account management, he advises well-known companies. In addition to mechanical engineering, he studied business administration and completed an MBA at the University of Toronto.