Marketing Higher and Further Education
von Paul Gibbs & Michael Knapp
- Veröffentlichungsdatum: 2012-12-06
- Genre: Bildung
Beschreibung
A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.
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