The Growth Strategies of Hotel Chains
von Kaye Sung Chon
- Veröffentlichungsdatum: 2006-02-07
- Genre: Branchen und Berufe
Beschreibung
How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth?
This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how
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