Suzuki LAUNCHES INTEGRATED Marketing Campaign FOR ALL-NEW 2010 KIZASHI; Comprehensive Campaign Includes Television, Print, Digital and Outdoor Promotional Elements; Suzuki Touts Kizashi As Near-Luxury Alternative for More Than Just 'Rich Guys.';

ENPNewswire-26 February 2010-Suzuki LAUNCHES INTEGRATED Marketing Campaign FOR ALL-NEW 2010 KIZASHI; Comprehensive campaign includes television, print, digital and outdoor promotional elements; Suzuki touts Kizashi as near-luxury alternative for more than just 'Rich Guys.'; All-wheel-drive Kizashi takes on 'Wicked Weather' in cold weather markets across the U.S.; Suzuki plans to launch first-ever Facebook application with Kizashi 'Wicked Weather' game(C)2010 ENPublishing - http://www.enpublishing.co.uk Release date- 25022010 - BREA, Calif. - Following the successful initial rollout of its 2010 Kizashi (pronounced 'Kee-Zah-Shee'), American Suzuki Motor Corp. (ASMC) launches an integrated marketing campaign designed to highlight the standout features and class-leading characteristics of its all-new sport sedan.'To extend the reach of Suzuki's marketing efforts and further illustrate the Kizashi's premium driving experience without the premium price, we will implement a multi-faceted ad campaign centered around the core strengths of Suzuki's flagship Kizashi sport sedan,' said Gene Brown, vice president of marketing and PR, American Suzuki Automotive Operations. 'We believe this integrated approach will help us drive additional traffic to dealer showrooms as well as increase Kizashi's awareness with potential sport sedan buyers across the country.'