Branding Beyond Visuals
von Bernard Kelvin Clive
- Veröffentlichungsdatum: 2018-10-30
- Genre: Marketing und Verkauf
Beschreibung
Branding has had a bad rap over the years, in that a number of people erroneously assume that it is about colors, logos and all the nice things one can see. However, branding goes beyond that, in this book, I seek to address the need to focus on the other aspect of branding. How to use the power of storytelling, tribe building among other strategies to build and grow your brand.
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